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WhatsApp Business Profile & Account Settings

Summary​

Your WhatsApp Business Profile represents your brand's verified public identity across the entire Meta ecosystem. Whenever a prospect or client opens a chat with your number, clicks your contact card, or scans your QR code, your business profile details are prominently presented.

In Wabixo, the WhatsApp Profile management tab (/dashboard/settings/whatsapp_profile) provides three administrative tools:

  1. Public Profile & Quality Signal Audit: Inspect verified business metadata and monitor your live Meta messaging tier limit and health rating.
  2. Click-to-Chat QR Codes & Counter Standees: Design and export high-resolution printable QR standees with branded call-to-actions for retail storefronts, event booths, and product packaging.
  3. Embeddable Website Chat Widget: Generate a lightweight floating WhatsApp button snippet for your website that routes visitors directly into your Wabixo Team Inbox.

1. Quality Signal Report & Live Health Audit​

At the top of the Profile Details view, Wabixo displays a real-time health diagnostic audit fetched directly from Meta Cloud API:

Diagnostic MetricMeaning & Operational ImpactTarget Benchmark
BM Messaging LimitThe maximum number of unique business-initiated conversations your number can start in a rolling 24-hour window (e.g. TIER_1K, TIER_10K, TIER_100K, or UNLIMITED).Automatically increases as you send near limits while maintaining high quality.
Connection StatusConfirms active webhook communication and token validity with Meta Cloud servers.Connected • Active (Green badge).
Quality RatingMeta's continuous evaluation of customer sentiment based on read rates, block rates, and spam reports.High (Green). If ratings slip to Medium (Yellow) or Low (Red), pause aggressive broadcasts.
Throughput SpeedThe rate of message delivery allocated to your line (e.g., standard or high-throughput).STANDARD
Verified NameThe official legal brand name approved by Meta for display to customer contacts.Displayed with official green checkmark if OBA-verified.

Syncing Updates with Meta​

Because Meta enforces verified business integrity, core profile data (such as verified business name, category, and registered legal address) is managed through your Meta Business Manager. Whenever updates are saved in Meta, click Sync with Meta at the top right of the screen to immediately pull the updated information into Wabixo.

2. Public Profile Information Fields​

The profile screen provides complete transparency into the public information displayed in the official WhatsApp app:

  • Profile Picture: A crisp square logo (recommended dimensions: 640 x 640 px) displayed as your chat avatar.
  • Display Name: The brand name displayed to customers who have not saved your number in their phone address book.
  • Business Category: Your approved Meta industry classification (e.g. Beauty & Personal Care, Retail & Shopping, Professional Services, Financial Services).
  • About / Description: A concise 256-character business biography highlighting your services, customer promise, or store timings.
  • Store / Corporate Address: Physical location displayed with a direct map pin link inside WhatsApp.
  • Website URLs: Up to two official website or product catalog links.
  • Customer Support Email: The designated corporate email address for customer service escalations.

3. WhatsApp QR Standee & Direct Click-to-Chat Links​

The WhatsApp QR & Links tab allows marketing and operations teams to bridge physical retail traffic into active digital messaging conversations.

  • Universal wa.me Link: A direct web link in the format https://wa.me/<phone_number>?text=<encoded_greeting>.
  • Pre-filled Customer Greeting: Define an optional starter text that is automatically typed into the customer's chat box when they click the link (for example: "Hi, I would like to book an appointment" or "Hi, I have a question about my order").
  • Copy & Share: Copy the generated link with a single click for inclusion in Instagram bio links, email signatures, SMS alerts, and digital ads.

Custom Printable QR Standees​

Wabixo includes a built-in standee layout designer for in-store checkout counters and reception desks:

  1. Navigate to Setting › Profile › WhatsApp QR & Links.
  2. Customize the Standee Header Title (e.g. "Scan to Chat with Our Stylist" or "Scan for Instant Support").
  3. Select your brand accent color for the QR frame and borders.
  4. Preview the generated high-contrast QR code standee in real time.
  5. Click Download Standee (PDF/PNG) to export print-ready assets formatted for standard A5/A6 acrylic desk stands.

4. Website Floating Chat Widget​

The Chat Widget tab allows you to convert website visitors into persistent WhatsApp contacts without needing third-party chat software.

Customizing the Widget​

  • Call-to-Action Text: The badge label shown on the floating button (e.g. "Need help? Chat with us on WhatsApp").
  • Button Position: Position the floating widget at the Bottom Right or Bottom Left of your website.
  • Default Message: The pre-filled message that populates when the customer initiates a chat.
  • Agent Avatar & Title: Display your company icon or a friendly support agent avatar.

Embedding the Widget on Your Website​

  1. Copy the lightweight single-line JavaScript snippet provided in the dashboard: 
    <script src="https://app.wabixo.com/widget/chat.js" data-waba-id="WX-93105-81068" defer></script>
  2. Paste the snippet immediately before the closing </body> tag on your website or tag manager.
  3. When visitors click the bubble, it automatically opens WhatsApp on mobile or WhatsApp Web on desktop, instantly initiating a conversation directly routed into your Wabixo Team Inbox.